How Overseas Buyers Register for the 140th Canton Fair

Overseas buyers planning to attend the 140th Canton Fair in 2026 are advised to complete pre-registration early via the official Canton Fair Buyer Service System. First-time offline attendees also need to apply for an overseas buyer badge, obtain a badge application QR code upon system approval, and pick up their physical Buyer Badge following official instructions. For buyers who have attended past Canton Fairs and hold a valid buyer badge, the process is much simpler.

Where Should Overseas Buyers Register?

The safest route is the official Canton Fair website and its Buyer Service System. These are the official portals for pre-registration, Buyer Badge applications, and related buyer services.

First-time overseas buyers need to register an account, enter a frequently used email address, and complete their personal and company profiles. Buyers who already have an existing Canton Fair account or have attended offline fairs before can log in to their existing account and associate their previous buyer badge or past attendance records as prompted by the system.

Buyers should never submit passports or corporate documents through unauthorized or third-party websites. Registration, buyer badge applications, and invitation letter requests should always be handled directly through the official Buyer Service System or the official mobile app.

What Is the Registration Process for First-Time Canton Fair Buyers?

First-time overseas buyers can break down the registration process into four simple steps:

• Register or log in to the official Buyer Service System.
• Complete personal profile, company details, and sourcing preferences.
• Apply for the overseas buyer badge.
• Obtain the badge application QR code after approval, and pick up the physical Buyer Badge per official guidelines.

Information entered during registration should strictly match official identity documents, including your full name, identification details, and company profile.

Sourcing preferences should also be filled out accurately. The Canton Fair is an international B2B trade show, not a general sightseeing exhibition; the platform targets overseas buyers with real sourcing, trade, or business requirements. Complete details help reduce back-and-forth modifications during subsequent badge applications.

What Is the Difference Between Pre-Registration and a Buyer Badge?

This is one of the most common points of confusion for first-time attendees.

Pre-registration notifies the Canton Fair system of your plan to attend the upcoming session and allows you to complete your attendee details in advance.

The overseas Buyer Badge is the physical entry permit required to enter the Canton Fair Complex on-site.

In other words, completing online pre-registration alone does not mean you have received the physical buyer badge required for venue entry.

After finishing pre-registration, first-time buyers must proceed with the application for the Buyer Badge within the system. Once approved, the system generates the corresponding badge issuance details or QR code. Buyers can then collect their badge at officially designated locations according to the instructions released for that session.

Do Returning Canton Fair Buyers Need to Register Again?

If you have attended offline sessions of the Canton Fair before and already hold a valid buyer badge, you generally do not need to re-create a full profile like a first-time buyer.

You can log in to the Buyer Service System to verify whether your account and buyer badge status are active, then register your attendance intention for the upcoming session.

Canton Fair overseas buyer badges are designed for multi-session use across multiple years, so you should not discard old badges lightly. If the system prompts a badge exchange, a QR code update, or identity re-verification, simply follow the latest official instructions for the current session.

If you attended previously but forgot your account credentials or cannot locate your buyer badge number, try recovering your details through the official system rather than creating duplicate accounts.

What Documents Are Required for On-Site Buyer Badge Pickup?

According to the official 140th Canton Fair badge guide, applicants should bring an original valid ID document, a business card, and the pre-registration QR code receipt. Eligible identification depends on the buyer category, so check the current official badge guide before travelling.

Is an Invitation Letter a Mandatory Step for Registration?

An official invitation letter and event pre-registration are separate procedures.

First-time buyers typically register and apply for their buyer badge first, then request a Canton Fair invitation letter based on actual needs. Invitation letters are primarily used for Chinese visa applications, corporate travel approvals, or itinerary documentation. However, the invitation letter itself is not equivalent to a Buyer Badge and cannot serve as an entry document at the venue.

If you need a Chinese visa, always follow the visa requirements issued by the Chinese Embassy or Consulate in your region. Do not assume visa approval is guaranteed solely because you hold a Canton Fair invitation letter.

Why Is Completing Pre-Registration in Advance Recommended?

The greatest value of advance pre-registration is minimizing processing time after arriving in Guangzhou.

During the Canton Fair, the volume of overseas buyers on-site is massive. If you only start setting up accounts, verification details, and badge applications on the day of the exhibition, it takes away valuable time that should be spent meeting suppliers and sourcing products.

Completing online registration early also enables you to utilize the official digital platform to search for exhibitors and products, helping you plan your visit efficiently.

How Can Easysail Help Your Sourcing Journey?

Easysail helps overseas buyers navigate the differences between Canton Fair pre-registration, buyer badge applications, and invitation letters, providing guidance on which official portal pages to access next.

For matters involving passport submission, identity verification, and official buyer badge applications, buyers should submit their details directly through official Canton Fair channels. Easysail does not collect, store, or submit sensitive identity credentials or passport data on behalf of clients.

Official information checked on October 8, 2026. Registration and badge rules can change; verify the official Canton Fair portals before you travel.