Client mandate
Develop market research, product opportunity screening and a procurement execution program.
Completed project case
China Procurement and Sri Lanka Market Entry USD 1M Case
A Sri Lankan client appointed Easysail to complete a market-entry and procurement program with approximately US$1 million in initial capital. The engagement combined local-market research with product opportunity screening and full China-side execution.
- Status
- Completed engagements
- Scope
- Procurement coordination
- Role
- China-side execution
- Region
- Sri Lanka
- Status
- Completed market-entry program
- Project type
- Market Entry
- Scale
- Approx. US$1M initial capital
Project record
Project Scope and Execution Record
These points explain the buyer situation, procurement requirement, Easysail role and completed China-side work.
Initial scope
Approximately US$1 million in starting capital planned for staged deployment.
China-side role
Company setup coordination where required, payment workflow, factories, orders and logistics.
Completion record
The project was completed with a clear China-side execution structure, supplier coordination, follow-up checkpoints and delivery planning.
Project background
Start With Market Demand Before Selecting Chinese Products
The objective is to identify product categories that are underserved, difficult to source or commercially promising in Sri Lanka. The first stage therefore focuses on demand, competition, import conditions, landed cost, distribution, working capital and replenishment rather than choosing products from factory catalogs.
Once priority categories are approved, Easysail coordinates the China-side structure: suppliers, samples, quotations, company setup where required, payment workflow, production, inspection, logistics and delivery planning.
Work completed
A Full Market-to-Delivery Service Structure
This completed project shows how Easysail turns a buyer requirement into practical supplier coordination, inspection follow-up and delivery planning in China.
Sri Lanka Market Research
Demand, competition, supply gaps, target customers, pricing, import conditions, distribution and category risk.
Product and Budget Planning
Opportunity shortlist, landed-cost model, initial capital allocation, pilot quantities, cash cycle and replenishment priorities.
China-Side Setup and Procurement
Supplier search, China company registration coordination where required, samples, quotations, payment arrangements and order follow-up.
Production, Logistics and Delivery
Factory follow-up, inspection, packing, consolidation, shipment documents, freight coordination and distribution planning.
Key decisions and controls
What the Program Must Validate Before Scale
The US$1 million budget should be deployed in stages based on evidence and execution capacity.
- A product appears scarce because of regulatory or logistics barriers rather than genuine market opportunity.
- Retail price looks attractive before import duty, freight, finance, loss and distribution costs are included.
- Too many categories divide working capital and management attention.
- Supplier minimum quantities exceed a responsible market-testing volume.
- Payment structure creates avoidable foreign-exchange, banking or supplier risk.
- The local distribution plan cannot sell or replenish products at the assumed speed.
Completed execution sequence
From Research to a Repeatable Supply Program
Market and procurement work progress through controlled investment stages.
-
01
Research
Identify demand, gaps, competition, import constraints and target economics.
-
02
Prioritize
Select product categories, pilot budget, suppliers and validation criteria.
-
03
Execute
Coordinate setup, samples, orders, payments, production, inspection and delivery.
-
04
Review and Scale
Use sales, cost, quality and replenishment evidence to adjust the next cycle.
Completion note
Completed Program and Value
This completed project shows how Easysail turns a buyer requirement into practical supplier coordination, inspection follow-up and delivery planning in China.
Client perspective
What the Client Valued
Easysail did not begin by pushing Chinese products to us. They first helped us study demand in Sri Lanka, screen product opportunities and understand the landed-cost and execution requirements. The same team then supported company setup coordination, payment, factories, orders and logistics. That continuity gave us much more confidence in how the initial capital would be deployed.
Useful next pages
Related Services, Industries and Completed Cases
Discuss a Similar Procurement Project
Send the project background, product list, budget range, destination, expected timeline and the China-side work you need. We will review the practical execution requirements.